Check out this ‘Own Label’ work from Sainsburys…
LOVE IT!
You can also buy the book from:
http://fuel-design.com/publishing/own-label/
Here’s a review from The Guardian:
The nostalgia from this collection of vintage Sainsbury’s packaging
is almost overpowering. The stripped down, geometric designs
from the 60s and 70s were ground-breaking. Modern, distinctive
design delivered at a time when Sainsbury’s was in the vanguard
of a revolution in British shopping and eating.
The Guardian
